Do you want to be more effective and start an honest, highly effective way of marketing while building your personal brand? Who better to imitate than Gary Vaynerchuk, the man, the legend. Here are 5 ways to use Gary’s almost infinite wisdom and become more effective in life and work:
1.Spot Trends & use them to your advantage immediately and consistently
Gary Vaynerchuk is known to take advantage of trends way before the masses catch on to them. He is one of the most ingenious marketing arbitrage experts out there. Examples of this are that he was one of the first people in e-commerce, as well as one of the first to utilize Google AdWords to promote his wine business. When Social Media first made rounds he was one of the first to ignore the nay sayers entirely. Instead of focusing on all the negative opinions about this new realm of digital marketing, Gary mapped out a takeover strategy and has since built a massive following on the largets platforms out there including Facebook, Instagram as well as Snapchat. This brings us to the next point.
2. Never dwell on negativity
Too many people dwell on negativity. It is extremely hard to ignore negativity after all. It is everywhere, and it is also strongly ingrained in most people’s subconscious belief systems. Most people have no idea what they are capable of. They don’t have the energy to do what they want to be doing because they do not believe it can be done. And what about day to day interactions with others, in the home, at work, after work, online and so forth. A lot of people face negativity from others on a daily basis, whether it is their family, their friends or competitors, there is a lot of negativity in unexpected places. Well not so for Gary Vaynerchuk. A lot of his self confidence is based on what he terms his almost total self awareness. Next time you are stopped by some negative occurrence do not dwell on it. Who cares if others want to experience negative emotions, it is your job to really focus on your mission and move on building your empire!
3. Go All in as though life is binary
Gary’s mindset states that life is binary. This means that he firmly believes that one has to go ‘all in’ in one’s mission to really stand out from the crowd. Think about it, too many people make half assed attempts at success, they spend 1-2 hours a day on their own personal mission while spending at least 8 hours a day at a job which they often do not perform very well and let alone in a distracted manner. Gary is all about going all in, meaning that while he maintains that sleep is important, he maximizes the time that he is awake, dedicating as much of that time to his personal mission as possible. That means that instead of wasting time, he spends practically every minute of every waking hour furthering his mission, whether it be through producing content, managing his employees or connecting with influencers and giving advice to his countless followers. This brings us to the next point.
4. Constantly connect and stay on the move
Gary Vaynerchuk is almost constantly on the move and connecting with people all over America and the rest of the world. I think during the last week alone he and David Rock (who ingeniously documents Gary’s life) went on over 20 flights. That is an insane amount of flying and travelling, reminiscent of the early Jesuits who spread their mission around the globe in an almost fanatical manner. The importance of travel cannot be underestimated. It constantly forces an expansion of perspective, movement of thought and makes dwelling on negativity almost impossible while providing plenty of opportunity to connect with people. Gary has grasped the advantages of constantly being on the move and he keeps on moving and moving. Where have you travelled this year? Consider moving more and using those travels to meet and connect with new people everywhere.
5. Always deliver more value than you take
Unlike most marketers, Gary Vaynerchuk’s mission is not about selling you shit up front. On the contrary, he spends months and months just ‘jabbing’ as he calls it, meaning he really connects with his audience by reading, listening and understanding. Most people would think this is stupid, because after all, a business can only survive by selling, right? Wrong! What he does while communicating in this manner, is he is gaining a massive and unprecedented understanding of the market and its conditions. By gathering opinions and feedback from tens of thousands of people over the course of many months, all while delivering value through giving away his cutting edge insights – Gary is in fact doing priceless market research which allows him to test his concepts for free. This way, his products and services undergo a massive, almost incomparable ‘proof of concept’ phase, which allows Gary to taylor them to his market and ensure their success. On top of this, the extremely deep level market insight allows Gary Vaynerchuk to truly serve his Vaynermedia clients, who require Marketing experts with exceptional market insight in order to deliver the right solutions. Next time you plan to release a product, make sure you fit it to your market as best as you can. Consider using Gary’s jabbing approach and really, truly connect with your market so that your product or service really meets your market’s expectations upon release. This in truth is the only way to effectively sell while building your own personal brand and really maximizing market and self awareness through mutual feedback.
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