6 Keys To Create A Revolutionary Product Like The “Fidget Spinner”

Come on who hasn’t heard of it yet, the “fidget spinner” phenomenon is everywhere these days. 2 weeks ago I told my coworker about fidget spinners. At the time he or my other co-workers had absolutely zero idea of what I was talking about. Not anymore, he was the first guy in our business to go and order his very own fidget spinner about a day after I mentioned the thing. I never even told him to order, he just did it. Try the same with say, a Nintendo Gameboy. I mean who doesn’t remember playing the Nintendo, but who’d want one today? So what is it that currently makes the fidget spinner revolution literally outperform everything from Red Bull to Spaghetti? The answer is not too far removed from what made the Gameboy popular when it first came out.

1) Make Your Product Simple

The concept is extremely simple. Everything from the name down to the functionality and use of the fidget spinner is seriously simple. Most fidget spinners only consist of a handful of parts. The idea is to be able to place your thumb and your index finger on it and then to spin the middle part. That is the most basic concept of the fidget spinner and it is so simple that it resonates with people. At the same time it is scalable in terms of the skill that is applied to it. You can do lots and lots of different tricks with the thing if you want to.

2) Make Your Product Different & Brandnew

I think one of the most important and peculiar things about the fidget spinner is that the whole concept is totally new. It is a whole new brand category, similar to how energy drinks were unheard of before Red Bull hit the market back in the 1980’s. The concept of the fidget spinner is very novel, one gets the feeling that by jumping on it they are avant garde, ahead of the crowd, someone special. So make sure your product really stands out from the rest in your category, or if you can, invent a whole new category.

3) If You Can’t Code: Make It Analogue

Most fidget spinners are entirely analogue. That is not inherently strange but when you consider that younger generations spend most of their time in digitalized spheres like game landscapes or apps such as Snapchat or instagram, then to think that people would actually spend time with a tool that is entirely analogue is pretty damn strange! My rule of thumb is, if you can’t do something, either take time to master it or stay away from it and focus on your strengths instead. So if you can’t do digital products, then focus 100% on creating an analogue product.

4) Make A Product That Changes People’s State Of Mind

The fidget spinner utilizes some of Mihaly Csikszentmihalyi’s concepts from his bestselling book “Flow”. For example, the fidget spinner presents us with a very basic task that is easy to do: You hold it and you spin it. After that you can keep on building your skills on the fidget spinner in a structured manner. You always know what you are up to next and it all feels like play. Combine that with the trance inducing effects playing with your spinner brings after holding or looking at it for a while, then you’ll see that really the fidget spinner is an excellent toy to potentially enter a flow state. It makes time go by real fast and was originally conceived as a toy that would alleviate the symptoms of ADHD for a reason.

5) Utilize The Bandwagon Effect By Doing Free Giveaways

Once a mass phenomenon gains traction, it becomes very hard to stop it. So many people are using fidget spinners that the idea has received massive social proof. If everybody wants to have one we think it must be good. Besides that, if everybody wants to have one then we’d be left out if we didn’t. Very real concerns for popularity and importance emerg at least on a subconscious level, when thinking about the fidget spinner and its implications. So when you release a product, make sure you get it into many different hands so that the word can be spread fast. When a lot of people have it, others will want to have it too. One of the best ways to get lots of people to jump on the bandwagon soon is to utilize free giveaways. This by the way also builds trust in your brand.

6) Make It Affordable

The low barrier of entry makes the fidget spinner easily affordable. Even if you can’t afford one, they are easy to make and there are plenty of tutorials on how to make one on sites like Youtube. The inherent simplicity of the fidget spinner is also what makes it so cheap. You can literally print your own model using a 3D printer or simply order one on Ebay or Amazon for less than 5$ a piece. The beauty of this is that even a person who figures he doesn’t enjoy fidget spinning won’t feel like he’s been ripped off. While the investment may not exactly be as good as Berkshire Hathaway stocks, you won’t feel bad about it even if you don’t like to spin. This is an ideal product for salespeople, because it provides many benefits and nobody will be annoyed due to spending too much money. When you release your product, make sure it is cheap enough for everybody to have one. This way you make it inclusive and you make the transactions enjoyable for everybody involved including the salesperson who won’t feel any guilt.

 

If you have any more questions feel free to connect with me on

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5 Vaynerchuk Ways To ‘Gary-Vee’ Your Life

Do you want to be more effective and start an honest, highly effective way of marketing while building your personal brand? Who better to imitate than Gary Vaynerchuk, the man, the legend. Here are 5 ways to use Gary’s almost infinite wisdom and become more effective in life and work:

1.Spot Trends & use them to your advantage immediately and consistently

Gary Vaynerchuk is known to take advantage of trends way before the masses catch on to them. He is one of the most ingenious marketing arbitrage experts out there. Examples of this are that he was one of the first people in e-commerce, as well as one of the first to utilize Google AdWords to promote his wine business. When Social Media first made rounds he was one of the first to ignore the nay sayers entirely. Instead of focusing on all the negative opinions about this new realm of digital marketing, Gary mapped out a takeover strategy and has since built a massive following on the largets platforms out there including Facebook, Instagram as well as Snapchat. This brings us to the next point.

2. Never dwell on negativity

Too many people dwell on negativity. It is extremely hard to ignore negativity after all. It is everywhere, and it is also strongly ingrained in most people’s subconscious belief systems. Most people have no idea what they are capable of. They don’t have the energy to do what they want to be doing because they do not believe it can be done. And what about day to day interactions with others, in the home, at work, after work, online and so forth. A lot of people face negativity from others on a daily basis, whether it is their family, their friends or competitors, there is a lot of negativity in unexpected places. Well not so for Gary Vaynerchuk. A lot of his self confidence is based on what he terms his almost total self awareness. Next time you are stopped by some negative occurrence do not dwell on it. Who cares if others want to experience negative emotions, it is your job to really focus on your mission and move on building your empire!

3. Go All in as though life is binary

Gary’s mindset states that life is binary. This means that he firmly believes that one has to go ‘all in’ in one’s mission to really stand out from the crowd. Think about it, too many people make half assed attempts at success, they spend 1-2 hours a day on their own personal mission while spending at least 8 hours a day at a job which they often do not perform very well and let alone in a distracted manner. Gary is all about going all in, meaning that while he maintains that sleep is important, he maximizes the time that he is awake, dedicating as much of that time to his personal mission as possible. That means that instead of wasting time, he spends practically every minute of every waking hour furthering his mission, whether it be through producing content, managing his employees or connecting with influencers and giving advice to his countless followers. This brings us to the next point.

4. Constantly connect and stay on the move

Gary Vaynerchuk is almost constantly on the move and connecting with people all over America and the rest of the world. I think during the last week alone he and David Rock (who ingeniously documents Gary’s life) went on over 20 flights. That is an insane amount of flying and travelling, reminiscent of the early Jesuits who spread their mission around the globe in an almost fanatical manner. The importance of travel cannot be underestimated. It constantly forces an expansion of perspective, movement of thought and makes dwelling on negativity almost impossible while providing plenty of opportunity to connect with people. Gary has grasped the advantages of constantly being on the move and he keeps on moving and moving. Where have you travelled this year? Consider moving more and using those travels to meet and connect with new people everywhere.

5. Always deliver more value than you take

Unlike most marketers, Gary Vaynerchuk’s mission is not about selling you shit up front. On the contrary, he spends months and months just ‘jabbing’ as he calls it, meaning he really connects with his audience by reading, listening and understanding. Most people would think this is stupid, because after all, a business can only survive by selling, right? Wrong! What he does while communicating in this manner, is he is gaining a massive and unprecedented understanding of the market and its conditions. By gathering opinions and feedback from tens of thousands of people over the course of many months, all while delivering value through giving away his cutting edge insights – Gary is in fact doing priceless market research which allows him to test his concepts for free. This way, his products and services undergo a massive, almost incomparable ‘proof of concept’ phase, which allows Gary to taylor them to his market and ensure their success. On top of this, the extremely deep level market insight allows Gary Vaynerchuk to truly serve his Vaynermedia clients, who require Marketing experts with exceptional market insight in order to deliver the right solutions. Next time you plan to release a product, make sure you fit it to your market as best as you can. Consider using Gary’s jabbing approach and really, truly connect with your market so that your product or service really meets your market’s expectations upon release. This in truth is the only way to effectively sell while building your own personal brand and really maximizing market and self awareness through mutual feedback.

 

To keep up to date with me follow my Twitter at www.twitter.com/hagasteiger

 

Why You Should Learn To Code In Python

Remember that horrible acne infested geek with the massive glasses whom everybody used to avoid in school? He likely is the CEO of a successful startup now. Do you ever so often hear people complain that the economy is bad, wages are getting lower while taxes are increasing and inflation is on the rise? Everybody has this subtle feeling that the financial system is not quite the way it should be right? People finish college and can’t find jobs. Strange…or maybe not!

Is The World Nearing Its End? 

During the last few decades since the personal computer has become available to the public, a lot of change has transpired, very transformational change that has effected pretty much every area of human life, and not just in the Western world. In fact, the Western world, strangely seems to be lagging behind hard when it comes to teaching people how to adapt to the change. The fact is, due to digitalization and associated massive trends like the social media revolution (who out of your friends is not on Facebook yet?) jobs are increasingly moving in a direction which is computer-centric and requires corresponding skills.

Due to a variety of factors, jobs which are non computer related are less and less in demand. As personal wealth in many Western countries has peaked, fewer people than every decided it would be necessary to adapt to the changing tides. Think about it, if you can live on credit and don’t actually need to work much, then why learn any of the new skills required in the 21st century? Simultaneously as machines are taking over a lot of manual and increasingly, non manual jobs, fewer people are required in the workplace. Businesses like Amazon.com are run almost entirely on software algorithms which must be maintained by a hive of tech geniuses but simultaneously manage a lot of the thought processes ordinarily reserved to manual labour and even management positions.

“But, Jeff Bezos Is Evil!”

You think the economy is in bad shape? Perhaps you’re in bad shape. Contrary to most of the ‘old’ jobs which are increasingly out of demand, tech related jobs like computer programming jobs, machine learning or AI related jobs are increasingly in demand. In fact, there aren’t enough people to fill those positions in the West, hence the constant call for highly qualified foreign workers from other places like Asia. If you think the current situation is somehow bad, think again, it’s going to get a lot worse if you keep living in that paradigm. Adapt to the times and learn skills that are going to be relevant in the future. It may be uncomfortable as hell in the short run to say, train your brain to think in terms of a programming language like Python, but in the long run, you will benefit tremendously because your skills be be in demand, you will have taught yourself to study and learn and solve problems, to think logically and solve difficult problems, and you will have a programming language which allows you to do everything from machine learning to programming your own AI and much more at your fingertips.

So tomorrow when you wake up and question the future, during your next visit to Youtube when you see conspiracy theorists yelling the end is near, pause for a moment and think for yourself. The truth is, yes the end is near, it may already be here…for a lot of those old jobs which are no longer needed. At the same time however the future is here for those willing to grab it and learn the tech skills which are in ever increasing demand. Tech is difficult, tech, to begin with is extremely unsexy. Not a lot of people want to do that and that is fantastic news. Those who will invest the time and energy to study tech related skills and to master them are the winners of today and will be the winners of the future era. Even if you were unable to get a job today, if you had the skills to run your own website and ecommerce store you would be in a great position to still earn money, perhaps more so than in any job.

Why I Decided To Learn To Program Python

Python according to various websites including Wikipedia is a widely used high-level programming language ideal for general purpose programming. Let this one sink in: The language was originally conceived in the 1980’s and is still relevant today. When you think about how quickly the world, especially the tech world is currently developing, it strikes me as relatively unusual that a programming language would survive that long. Heck, is it not even more unusual that it is perhaps more relevant today than it ever has been in it’s almost 4 decade long history!? Don’t get me wrong, due to its flexibility and relative simplicity and its high level applicability, Python has always been important. But as we look ahead into the 3rd decade of the 21st Century, Python will serve many interesting functions, from deep learning to Artificial Intelligence programming and even web applications. The language is so versatile that it will allow you to code your own computer games. Why did I decide to learn Python? To be honest, Python in my view is currently the language with the greatest appeal for somebody just starting out to code.

How Am I Learning How To Code Python?

Simple, first I scanned Youtube for all the free courses which are out there already. There are several videos which purport to explain all you need to know in less than an hour, and they are awesome. There is also a free Python Course on Codeacademy. You might also be able to pick up some good second hand books on the subject on Amazon and similar sites. Generally speaking I believe that it all really depends on your intent. Do you want to become amazing at coding, do you want to raise your personal profile and achieve new levels of success in life or do you prefer to stick with your current opportunities? I think Python will open up a lot of opportunities for anybody willing to learn it, especially with AI and Machine learning continuously gaining relevance. So soak up all the free information that is already out there. I also set small challenges. For example at first I simply wanted to code a simple calculator, then I set more challenging goals like coding my own game. While my first attempts weren’t the best that has ever been coded in Python, far from it, these tasks are getting me closer and closer to my personal goal of mastering Python by mid 2018.