My 3 Main Insights From Episode 1 Of “Planet Of The Apps”

What if you took Jessica Alba’s striking beauty, Will.iam’s style, Gwyneth Paltrow’s penetrating insight and added Gary Vaynerchuk’s hardcore entrepreneurial spirit and day to day experience into the mix and turned it into a TV show? You’d get Apple’s 2017 “Planet Of The Apps”, a show for VC’s and Start Up Founders to meet and match and potentially launch some groundbreaking new Apps that could disrupt industries and alter certain business landscapes.

Here are the 3 most potent takeaways I got from watching Episode 1…

1 Have An Outstandingly Valuable Product That Fills A Key Need

The Four Celebrity Jurors Are Faced With A Tough Decision. Should They Say ‘Yes’ To Companion App’s founders or send them back home?

The truth is that in order to really stand out from the competition and stand a chance in front of the jurors, and more importantly, to stand a chance in the marketplace, you really need a product or service that is outstandingly valuable and fills a key need. Ideally nobody else is currently filling that need. I know it sounds like such a simple concept and yet the vast majority of participants failed to come up with such a product or service. In the case of “Companion App” (@getcompanion) the need to feel safe while spending time outside alone – especially in dangerous environments or during dark hours – was filled by providing a service that lets users add their closest friends to the app and allows them to virtually be with them in realtime. Any danger to personal safety is immediately registered and can be responded to either manually or automatically based on certain pre-programmed triggers within the app. The reason the concept resonated with the jurors was that a) it is based on one of the strongest human emotions: fear and b) it provides a very good reason for people to connect digitally.

2 Evaluate Anything That Can Go Wrong

The Two Companion App Founders Are Facing A Difficult New Challenge As Google Has Just Introduced A Similar Service

You have to evaluate all the strengths and perhaps more importantly, the weaknesses your product or service has. This is key to self awareness and market awareness, which in turn is key to the success of your product or service. During the initial presentation, Companion App’s pitch appeared pretty solid and even managed to convince Gary Vaynerchuk of its viability. That said, once the marketing master himself arrived on scene to coach the two founders on how to get it funded by VC & Angel investors, a big load of ‘good old surprise’ hit the fan. Google had just released its new service “Trusted Contacts”, which turned out to be almost exactly the kind of product “Companion App” wanted to be. While the two had a plan B in place it was not as strong as it could have been. Gary Vaynerchuk essentially ordered them to cold Email around 20% of the leading family owned security businesses in the US, in order to secure enough financial backing to at least give the start up enough financial runway prior to their pitch to Lightspeed. If you don’t want to depend on last minute emergency decisions for your successful pitch you should seriously consider brutally assessing your product or service’s exact weaknesses and iron those out prior to pitching.

3 Become An Eminem Of Emotional Intelligence

Gary Vaynerchuk Deploying Hardcore Emotional Intelligence Weaponry To Secure the Deal

I swear I’m not talking as a fanboy when I say that Gary Vaynerchuk’s extreme level of emotional intelligence essentially secured the deal. Lightspeed Venture did after all decide to invest 1 million $ into ‘Companion App’, but not before some serious questioning and a moment of serious classic ‘awkward silence’ when Nicole Quinn (@Nik_Quinn) brought up the topic of the similarity between Google’s new ‘Trusted Contacts’ service and the service Companion offers. I mean the fact that Gary hammered the importance of that issue into his two protegés’ heads (see the 2nd point in this article) was important enough but what he did next was simply a stroke of genius. He responded saying that he made sure the two would spend a lot of time fearing Google while developing the app. This statement not only conveyed an understanding of Lightspeed’s position on Gary’s part, but literally disarmed the whole argument that Google’s product would be dangerous competition. He literally spoke as though he was a Lightspeed VC investor and made sure that their concerns were addressed. The speed at which he did so clearly demonstrated that this guy is an Eminem of emotional intelligence. He was freestyling, you can tell he constantly thinks in this manner. This is salesmanship- and “marketing-think” at its finest. So the key here is to always address your product from the perspective of the market. Don’t simply consider your own position, but far more importantly, think from the position of the market, because after all, they are the ones who are supposed to buy into your idea.

 

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5 Vaynerchuk Ways To ‘Gary-Vee’ Your Life

Do you want to be more effective and start an honest, highly effective way of marketing while building your personal brand? Who better to imitate than Gary Vaynerchuk, the man, the legend. Here are 5 ways to use Gary’s almost infinite wisdom and become more effective in life and work:

1.Spot Trends & use them to your advantage immediately and consistently

Gary Vaynerchuk is known to take advantage of trends way before the masses catch on to them. He is one of the most ingenious marketing arbitrage experts out there. Examples of this are that he was one of the first people in e-commerce, as well as one of the first to utilize Google AdWords to promote his wine business. When Social Media first made rounds he was one of the first to ignore the nay sayers entirely. Instead of focusing on all the negative opinions about this new realm of digital marketing, Gary mapped out a takeover strategy and has since built a massive following on the largets platforms out there including Facebook, Instagram as well as Snapchat. This brings us to the next point.

2. Never dwell on negativity

Too many people dwell on negativity. It is extremely hard to ignore negativity after all. It is everywhere, and it is also strongly ingrained in most people’s subconscious belief systems. Most people have no idea what they are capable of. They don’t have the energy to do what they want to be doing because they do not believe it can be done. And what about day to day interactions with others, in the home, at work, after work, online and so forth. A lot of people face negativity from others on a daily basis, whether it is their family, their friends or competitors, there is a lot of negativity in unexpected places. Well not so for Gary Vaynerchuk. A lot of his self confidence is based on what he terms his almost total self awareness. Next time you are stopped by some negative occurrence do not dwell on it. Who cares if others want to experience negative emotions, it is your job to really focus on your mission and move on building your empire!

3. Go All in as though life is binary

Gary’s mindset states that life is binary. This means that he firmly believes that one has to go ‘all in’ in one’s mission to really stand out from the crowd. Think about it, too many people make half assed attempts at success, they spend 1-2 hours a day on their own personal mission while spending at least 8 hours a day at a job which they often do not perform very well and let alone in a distracted manner. Gary is all about going all in, meaning that while he maintains that sleep is important, he maximizes the time that he is awake, dedicating as much of that time to his personal mission as possible. That means that instead of wasting time, he spends practically every minute of every waking hour furthering his mission, whether it be through producing content, managing his employees or connecting with influencers and giving advice to his countless followers. This brings us to the next point.

4. Constantly connect and stay on the move

Gary Vaynerchuk is almost constantly on the move and connecting with people all over America and the rest of the world. I think during the last week alone he and David Rock (who ingeniously documents Gary’s life) went on over 20 flights. That is an insane amount of flying and travelling, reminiscent of the early Jesuits who spread their mission around the globe in an almost fanatical manner. The importance of travel cannot be underestimated. It constantly forces an expansion of perspective, movement of thought and makes dwelling on negativity almost impossible while providing plenty of opportunity to connect with people. Gary has grasped the advantages of constantly being on the move and he keeps on moving and moving. Where have you travelled this year? Consider moving more and using those travels to meet and connect with new people everywhere.

5. Always deliver more value than you take

Unlike most marketers, Gary Vaynerchuk’s mission is not about selling you shit up front. On the contrary, he spends months and months just ‘jabbing’ as he calls it, meaning he really connects with his audience by reading, listening and understanding. Most people would think this is stupid, because after all, a business can only survive by selling, right? Wrong! What he does while communicating in this manner, is he is gaining a massive and unprecedented understanding of the market and its conditions. By gathering opinions and feedback from tens of thousands of people over the course of many months, all while delivering value through giving away his cutting edge insights – Gary is in fact doing priceless market research which allows him to test his concepts for free. This way, his products and services undergo a massive, almost incomparable ‘proof of concept’ phase, which allows Gary to taylor them to his market and ensure their success. On top of this, the extremely deep level market insight allows Gary Vaynerchuk to truly serve his Vaynermedia clients, who require Marketing experts with exceptional market insight in order to deliver the right solutions. Next time you plan to release a product, make sure you fit it to your market as best as you can. Consider using Gary’s jabbing approach and really, truly connect with your market so that your product or service really meets your market’s expectations upon release. This in truth is the only way to effectively sell while building your own personal brand and really maximizing market and self awareness through mutual feedback.

 

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